Best CRM & Sales for Founders
42 tools reviewed honest opinions, no fluff.
Our Picks
The crm & sales tools we recommend most for founders.
HubSpot
CRM that does marketing, sales, and service. Free tier is legit. Then they get you on the upsell.
Modern CRM with real-time data syncing. Beautiful UI. The Notion of CRMs. Actually enjoyable.
Lightweight CRM for people who hate CRMs. Import from anywhere, enrich automatically. Refreshing.
Pipedrive
Visual sales pipeline. Drag deals through stages. Simple, effective, and small teams love it.
CRM inside Gmail. Pipeline management without leaving your inbox. Simple, effective, and free for solo users.
All CRM & Sales Tools
42 tools reviewed with honest opinions.
HubSpot
CRM that does marketing, sales, and service. Free tier is legit. Then they get you on the upsell.
Modern CRM with real-time data syncing. Beautiful UI. The Notion of CRMs. Actually enjoyable.
Lightweight CRM for people who hate CRMs. Import from anywhere, enrich automatically. Refreshing.
CRM built for closing deals. Built-in calling, email, SMS. For sales teams that actually sell.
Pipedrive
Visual sales pipeline. Drag deals through stages. Simple, effective, and small teams love it.
Salesforce
The CRM. Enterprise beast that does everything. Also costs everything. You'll need it eventually if you go enterprise.
CRM inside Gmail. Pipeline management without leaving your inbox. Simple, effective, and free for solo users.
CRM built for Google Workspace. If your team lives in Gmail and Google Calendar, Copper fits like a glove.
Open-source CRM. Self-hostable Salesforce alternative with a modern UI. Early but promising. For teams that want to own their data.
Zoho CRM
The budget workhorse. Ugly UI, incredible feature list, pricing that keeps small businesses loyal for a decade.
Use when: You want HubSpot features for a tenth of the price
Inbound scheduling, routing and qualification for B2B sales. Turns your contact form into a revenue engine.
Use when: Inbound demos keep falling through the cracks
New-school CRM built for product-led sales teams. Signals from product usage right in the pipeline view.
Use when: PLG motion and you want signals plus CRM in one
Freshsales
AI-powered sales CRM from Freshworks with built-in phone and email.
Insightly
CRM and project management software for small to mid-sized businesses.
Affordable, all-in-one CRM and email marketing platform for SMBs.
Simple online CRM for small businesses with contact and task management.
Simple, affordable CRM aimed at small businesses with flat pricing.
Social CRM that pulls contact info from email, calendar and social media.
CRM and marketing automation platform for small business owners.
Visual CRM built on the Monday work platform for sales pipelines.
All-in-one CRM with marketing, sales and service tools for SMBs.
Customer experience platform with sales, service and marketing CRM.
Open-source CRM with sales, marketing and customer service modules.
Free, open-source CRM software for managing customers and sales pipelines.
Open-source enterprise CRM forked from SugarCRM with full self-hosting.
Relationship intelligence CRM for VC, banking and dealmaking teams.
Intelligent CRM for SMB sales teams that automates data entry from email.
CRM built into Gmail with pipelines, automation and email tracking.
Action-based CRM that turns contacts into next-action sales tasks.
Pipeline-centric CRM from Zoho aimed at small and micro businesses.
Sales effectiveness CRM for complex B2B sales teams and methodologies.
Visual CRM with sales pipeline focus and process management features.
Lead management software focused on simplicity for sales reps over admin.
Relationship-based CRM for small B2B businesses focused on networking.
Personal CRM for managing relationships, networking and follow-ups.
Client portal and lightweight CRM for service businesses and freelancers.
CRM with calling, email and automation aimed at growing sales teams.
Freelancer business platform with CRM, contracts and invoicing.
Client management for creative entrepreneurs with proposals and contracts.
Client experience platform for creative small businesses and freelancers.
CRM that integrates tightly with QuickBooks for SMBs and accountants.
Mortgage CRM with marketing automation built for loan officers.
Compare CRM & Sales Tools
Head-to-head comparisons to help you decide.
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