Consider it for
Small teams managing relationship-led sales across contacts, inboxes and a lightweight pipeline.
Crm · Written evaluation
Folk
Relationship-focused CRM combining contact capture, communication sync and sales pipelines.
Plan at a glance
Plans & sources ↓Standard · USD 24/member/month · 288 USD/member/year; monthly 30 USD. Credits and limits apply. Official source ↗
Limits to check
Credits constrain enrichment, messages and AI fields. API/custom objects require Premium; importing contacts does not establish outreach permission.
Official sources read 9 October 2026. The evaluation below is editorial judgement based on documentation; no hands-on product test was performed.
Research scope & testing evidence
Our evaluation
folk is a sensible CRM candidate for a relationship-led team whose useful context currently sits across inboxes and contact lists. Capturing a prospect beside recent interactions can make follow-up easier, provided the team agrees how contacts are merged and who can see private conversations. Do not import an entire address book and assume it becomes a clean sales process. Begin with a small pipeline, define required fields and test duplicate handling before connecting every channel. The Standard-to-Premium decision should turn on concrete needs such as custom objects, sequences or API access. Enrichment and AI fields can reduce manual work, but each still needs an accuracy check and enough credits. Judge whether a teammate can continue the relationship from the record without asking its original owner.
Fit and limits
Fit and limits
Check before committing
Credits constrain enrichment, messages and AI fields. API/custom objects require Premium; importing contacts does not establish outreach permission.
What the documentation confirms
What the documentation confirms
- Standard includes pipeline management, contact enrichment and a LinkedIn extension.
- Email, calendar and WhatsApp sync are listed.
- Premium adds custom objects, deals, sequences, dashboards and API access.
Selected official documents read 9 October 2026. Access can depend on plan, region and account.
Price and billing scope
| Plan or charge | Observed price | Billing, allowance and limits |
|---|---|---|
| Standard | USD 24/member/month | 288 USD/member/year; monthly 30 USD. Credits and limits apply. Official source ↗ |
| Premium | USD 48/member/month | 576 USD/member/year; monthly 60 USD; custom objects, sequences and API scope. Official source ↗ |
| Enterprise starting rate | From USD 80/member/month; billed yearly | From 960 USD/member/year; monthly starting 100 USD. Custom limits and terms. Official source ↗ |
These are selected published charges, not a complete account bill. Check eligibility, tax, add-ons and the price shown for your account before paying.
Recorded editorial criteria
Recorded editorial criteria
These are the previously recorded editorial opinions used in the directory. They have no individually recorded assessment date and were not rescored during this documentation refresh. They are not product-test results.
| Functionality | 8/10 |
|---|---|
| Pricing value | 8/10 |
| Ease of use | 9/10 |
| Reliability | 7/10 |
| Founder fit | 9/10 |
Try one complete task
Import twenty fictional contacts including duplicates, attach companies and build a pipeline. Connect a test inbox, check conversation visibility with a second role, review one enrichment result and export the records before enabling sequences.
Create a trial worksheet →Compare requirements
Edited by Clinton Feyisitan · Evidence policy · Suggest a correction