Consider it for
Teams coordinating marketing enquiries, sales follow-up and ongoing customer service.
Crm · Written evaluation
HubSpot
A shared CRM with marketing, sales and service tools that expand through paid products.
Plan at a glance
Plans & sources ↓- Starting plan
- Free CRM · Free
- Includes
- 2 users · 1,000 contacts
Limits & source scope
Advanced functions and paid Hubs have separate limits and quotes.
Selected source read 2026-10-26Official sources read 9 October 2026. The evaluation below is editorial judgement based on documentation; no hands-on product test was performed.
Research scope & testing evidence
Current plan facts
Official sources checked 26 October 2026. Free CRM only; paid Hub bundles, promotions and renewal quotes were not reverified.
| Plan | Cost & billing | Allowance | Restriction |
|---|---|---|---|
| Free CRM | Free | 2 users · 1,000 contacts | Advanced functions and paid Hubs have separate limits and quotes. |
Official source ↗ · Dated receipt
Review scope: official documentation only; no account workflow or output-quality test. Earlier observations below retain their original dates.
Our evaluation
HubSpot is attractive when an enquiry needs to pass from marketing to sales to service without each team maintaining a separate customer list. The shared record is the argument for adopting it; the long feature menu is not. I would first model one lead's path, decide which fields are mandatory and remove duplicate contacts. Free tools can establish that discipline for a small team, but expansion needs a cost model that includes the relevant Hubs, seats and marketing contacts. A low introductory seat price is a poor proxy for the eventual system bill. Choose HubSpot when coordinated handoffs justify a platform owner. If all you need is a short sales pipeline, the extra administration and upgrade decisions may outweigh the benefit of the broader suite.
Fit and limits
Fit and limits
Check before committing
Starter offers are time-limited and Hub/contact limits affect the total. A promotional per-seat rate is not a full long-term platform quote.
What the documentation confirms
What the documentation confirms
- Free foundational tools support up to two users and 1,000 contacts.
- CRM, email marketing and simple automation share contact data.
- Paid tiers differ by Hub, seat and contact/usage limits; the displayed Starter offer is promotional.
Selected official documents read 9 October 2026. Access can depend on plan, region and account.
What the free CRM actually covers
HubSpot currently describes its free CRM as supporting up to two users and 1,000 contacts. The listed tools include contact, deal and task management, email tracking, meeting scheduling and live chat. This confirms the documented free scope, not that every automation or sales workflow is included.
A paid evaluation needs a configured quote. Record the product edition, charged seats, contact scope, usage credits, commitment and renewal terms separately. The older Starter promotion below remains dated; it is not a newly verified offer. HubSpot free CRM features and limits →
Edited by Clinton Feyisitan · Review scope: selected official documentation read 13 October 2026. Existing editorial opinions and workflow-test dates were not renewed. Source receipt →
Earlier pricing observations & sources
Price and billing scope
| Plan or charge | Observed price | Billing, allowance and limits |
|---|---|---|
| Free foundational tools | $0/month | Foundational tools with branding and feature limits. Up to two users and 1,000 contacts. Official source ↗ |
| Starter promotional display | Promotional starting offer: $7/seat/month | Observed promotional display, with $20 struck through; confirm selected commitment, renewal and Hub/contact scope before purchase. Public new-customer starting offer; monthly/annual options and limited-time conditions apply. Official source ↗ |
| Configured platform | Quote depends on the configured products and usage | Unknown total is not a free plan. Final price depends on Hubs, seats, contacts, credits and term. Official source ↗ |
These are selected published charges, not a complete account bill. Check eligibility, tax, add-ons and the price shown for your account before paying.
Recorded editorial criteria
Recorded editorial criteria
These are the previously recorded editorial opinions used in the directory. They have no individually recorded assessment date and were not rescored during this documentation refresh. They are not product-test results.
| Functionality | 10/10 |
|---|---|
| Pricing value | 6/10 |
| Ease of use | 7/10 |
| Reliability | 9/10 |
| Founder fit | 7/10 |
Try one complete task
Use ten synthetic contacts, including one duplicate, and one sample deal. Check required fields, deduplication, ownership transfer and export. Record each feature that requests an upgrade. Do not upload real customer data just to complete this trial.
Create a trial worksheet →Compare requirements
Edited by Clinton Feyisitan · Evidence policy · Suggest a correction
Planning a move?
Move HubSpot records to Attio with a checked field map: export scope, field mapping, validation and rollback.