Open Table
18:30 / Midsummer Boulevard
Six kitchens. One long table. Nobody rushing you home.
Milton Keynes’ grid, reimagined as an invitation to stay out.
Independent conceptBrand designer.
Product thinker.
Hands-on builder.
18:30 / Midsummer Boulevard
Six kitchens. One long table. Nobody rushing you home.
Milton Keynes’ grid, reimagined as an invitation to stay out.
Independent concept
A live software audit that helps founders decide what to keep, cut or replace.
Owned product · Live
An overthinking character with an entire creative world inside his head.
Personal collection
A high-energy artist announcement shaped around acid colour and a held portrait.
Artist announcement
A fashion story told through rooms, viewpoints and the changing hour.
Independent conceptSelected work
Sometimes it’s a useful product.
Sometimes it’s a whole new world.
Owned product · Live
Positioning / Product UX / Front endToo much software.
One clearer decision.

I shaped the positioning, product UX and front end of a software audit that helps founders choose what actually earns its place.
Put the verdict before the catalogue, with the reasoning beside it. The product needs to help someone decide, not give them more to browse. The live editorial library contains 1,696 catalogue tools and 670+ verdicts.
Independent concept · Milton Keynes
Naming / Identity / DigitalA city built on a grid.
A night that goes off-script.
18:30 / Midsummer Boulevard
Six kitchens. One long table. Nobody rushing you home.
A culture programme imagined for Milton Keynes. The city grid holds the system together while colour, type and content move with the evening.
Keep a recognisable structure, not a single fixed poster. Food, conversation, music and movement can each have their own character and still belong to After Six.
Client website · Live
Information architecture / Design / BuildSeveral companies.
One clear introduction.

One digital home for a group of property companies. I worked through the hierarchy, visual design and responsive build.
Introduce the group first. Then give companies, developments and leadership distinct routes, so visitors understand the relationship before choosing where to go.
Independent concept · Clothing repair
Brand identity / Service UXQuick quote / working prototype
Step 1 of 1Clean finish, matched to the original construction.
Illustrative quote only. A real service would confirm price after inspection.
Naming, identity and a working quote flow. Find out the likely cost and turnaround before taking a garment to the shop.
The estimate is a range because the garment has not been inspected. It gives someone a useful starting point without making a promise the service cannot yet keep.
Made to be played with
A fashion story after midnight. A desktop with a life of its own. An entire bureaucracy inside one overthinking head.
The wider practice
Campaigns, client websites and personal collections.

A red-and-cream collage built around one unmistakable announcement.
Event portfolio PDFPersonal collections shaped through art direction, AI-assisted image generation and selection.
Explore all editionsA designer who builds
My practice connects brand identity, product design and development. I work through the idea, the interface and the details that have to hold together when something goes live.
Based in Milton Keynes, working across London and remotely. A background in computer science, creative technology and digital marketing informs how I approach both the experience and the business behind it.