STILL WARM01 / Welcome
Your mornings just got better.
Confirm the choice, explain the rhythm and get the first delivery right.
Choose your first roastStill Warm / CRM case study
Back to portfolioSelf-initiated / Ecommerce CRM system
StillWarm
Good coffee, sent at the right moment.
A retention system that helps before it sells again.
01 / The brief
A subscription should feel organised, not needy.
Still Warm is a fictional coffee subscription used to prove a complete CRM design process. The work covers the message strategy, responsive hierarchy, reusable modules and the four moments most likely to earn or lose trust.
- My role
- CRM strategy, art direction, copy hierarchy and responsive email design
- Deliverables
- Four lifecycle flows, six reusable modules and mobile states
- Evidence
- The complete system is shown below. No client or performance result is claimed.
02 / Lifecycle
Four moments. Four different jobs.
STILL WARM02 / Cart recovery
Your coffee is still here.
Bring back the exact bag without fake urgency or a mystery discount.
Return to your bagSTILL WARM03 / Post-purchase
Make the first cup count.
Turn delivery anxiety into a clear brew guide and one useful next step.
Open the brew guideSTILL WARM04 / Replenishment
Running low? You are in control.
Let the customer move, skip or change a delivery before they need to cancel.
Manage your next bag03 / The system
Built from modules, not screenshots.
The layout stays recognisable while the job changes. Live text handles the message. Product cards keep the order specific. Actions use the same placement and language across every flow.
01Live text headline
02Product and grind card
03Primary action
04Delivery control
05Brew guide
06Support footer
04 / Responsive rules
The phone is the first layout, not the smaller one.
9:41STILL WARM
Delivery 03 / ReplenishmentRunning low?
Your next bag is due in four days. Move it, change it or keep it exactly as it is.
Manage your next bag- 01One column below 600px
- 02Minimum 44px touch targets
- 03Live text for essential information
- 04Useful alt text and logical reading order
- 05Colour pairs checked for accessible contrast
Self-initiated proof / 2026