← Recruiter viewClinton Feyisitan / Interactive identity proofFull portfolio
Live identity tunerThree channels / one responsive system

Frequency FM / Pulse

Tonight has a frequency.

On air nowNo Standing Still

Nia B / 20:00 to 22:00

Abstract glass waveform used as the Frequency FM hero image
91.2FM
Tonight / 20:00No Standing Still

Afrobeats · Alté · New electronics

frequency.fm
Live / Pulse91.2

No Standing Still

Nia B / 20:00 to 22:00

F / FM91.2

Tonight has a frequency.

StatusSelf-initiated working prototype

BriefMake digital radio visible

My roleStrategy, identity, UX and build

No claimsNo client or invented results

The design question

What if a station looked different every time it sounded different?

Most radio brands put one logo over thousands of moods. Frequency uses the dial as the identity engine. Change channel and the colour, rhythm, typography and interface behaviour change with it.

The system is expressive enough for a night poster and controlled enough for a player, schedule or tiny app icon.

System, not decoration

Three rules keep the signal recognisable.

01The number leads.

The frequency is the fastest route back to the station, so it behaves like the logo.

02Rhythm carries mood.

Waveforms change density and pace without losing the shared grid underneath.

03Colour names the room.

Each channel owns one world, making a fast switch feel deliberate rather than random.

What this proves

I can turn a visual idea into a system people can operate.

Naming, brand behaviour, interface hierarchy, responsive states and front-end implementation were designed together. The live tuner above is the evidence.

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