Best Analytics for Founders
15 tools reviewed honest opinions, no fluff.
Our Picks
The analytics tools we recommend most for founders.
All Analytics Tools
15 tools reviewed with honest opinions.
PostHog
Product analytics, session replay, feature flags, A/B testing, all open source. The everything tool.
Use when: You have real users and need to understand behaviour
Plausible
Privacy-first analytics in a less-than-1KB script. See your traffic without selling your soul.
Simple, private analytics. One dashboard, zero complexity. Know your numbers, respect your users.
Mixpanel
Event-based product analytics. Funnels, retention, cohorts. The serious product team's choice.
Amplitude
Enterprise product analytics. Powerful but complex. You'll need a data person to set it up right.
Cookie-free, privacy-friendly analytics from Germany. Simple dashboard, GDPR-compliant out of the box.
Simple Analytics
Privacy-first analytics that's actually simple. No cookies, no tracking scripts, just the numbers.
Umami
Self-hosted analytics that costs nothing forever. Open source Plausible alternative. Deploy on Vercel.
Ask your data questions in plain English, get actual answers. AI agents trained on your business logic. BI without the PhD.
Google Analytics
The default web analytics. Powerful but complex. Free forever. GA4 is a learning curve but handles everything.
Hotjar
Heatmaps and session recordings. Watch real users struggle with your UI. Humbling, but the fastest path to better UX.
Auto-captures everything. No manual tracking needed. Go back in time and analyse events you didn't know mattered. Retroactive analytics.
Segment
Customer data pipeline. Send events once, route to every analytics tool. The plumbing behind modern data stacks.
Matomo
Open-source Google Analytics alternative. Self-host it, own your data, no cookie banners needed. GDPR dream tool.
Product analytics built for B2B SaaS. Company-level insights, not just user-level. Know which accounts are churning.
Compare Analytics Tools
Head-to-head comparisons to help you decide.
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