Consider it for
Marketing teams that need campaign-to-conversion measurement across a website or app.
Analytics · Written evaluation
Google Analytics
Website and app analytics for acquisition, events and marketing measurement.
Plan at a glance
Plans & sources ↓View recorded access & costs
Analytics standard · $0 for standard Analytics · No standard subscription fee; this is not an Analytics 360 enterprise quote. Standard Google Analytics; implementation and third-party services are separate. Official source ↗
Limits to check
Free software does not remove implementation, consent configuration or data-quality work; reported attribution is not proof that an ad caused a sale.
Official sources read 9 October 2026. The evaluation below is editorial judgement based on documentation; no hands-on product test was performed.
Research scope & testing evidence
Our evaluation
Google Analytics earns its place when the team needs to connect acquisition campaigns with behavior after arrival. It is a weaker default when the only recurring question is how many people read a small website. The subscription price of standard Analytics is zero, but the meaningful cost is agreeing on events, maintaining tags and explaining the reports correctly. I would define one conversion and reconcile it against the operational system before building a dashboard. Advertising integration can reduce fragmented reporting, yet attributed conversions still depend on instrumentation and the selected measurement rules. Choose it when someone owns that maintenance and can question the numbers. For a publication or simple brochure site, the extra reporting machinery may create more decisions than useful answers.
Fit and limits
Fit and limits
Check before committing
Free software does not remove implementation, consent configuration or data-quality work; reported attribution is not proof that an ad caused a sale.
What the documentation confirms
What the documentation confirms
- The standard Analytics product is offered without a subscription charge.
- Reports connect website/app activity with acquisition and advertising channels.
- Google advertising integrations and attribution reporting are documented.
- marketingplatform.google.com · Official documentation ↗
- support.google.com · Official documentation ↗
Selected official documents read 9 October 2026. Access can depend on plan, region and account.
Price and billing scope
| Plan or charge | Observed price | Billing, allowance and limits |
|---|---|---|
| Analytics standard | $0 for standard Analytics | No standard subscription fee; this is not an Analytics 360 enterprise quote. Standard Google Analytics; implementation and third-party services are separate. Official source ↗ |
These are selected published charges, not a complete account bill. Check eligibility, tax, add-ons and the price shown for your account before paying.
Recorded editorial criteria
Recorded editorial criteria
These are the previously recorded editorial opinions used in the directory. They have no individually recorded assessment date and were not rescored during this documentation refresh. They are not product-test results.
| Functionality | 8/10 |
|---|---|
| Pricing value | 10/10 |
| Ease of use | 6/10 |
| Reliability | 8/10 |
| Founder fit | 7/10 |
Try one complete task
Instrument one enquiry form, send a tagged test campaign, and reconcile the resulting conversion with the form backend. Document duplicate-event handling and the attribution rule used.
Create a trial worksheet →Compare requirements
Edited by Clinton Feyisitan · Evidence policy · Suggest a correction