An honest comparison to help you pick the right analytics tool for your startup.
PostHog is our recommendation for most founders. Fathom is a solid alternative.
Simple, private analytics. One dashboard, zero complexity. Know your numbers, respect your users.
Product analytics, session replay, feature flags, A/B testing, all open source. The everything tool.
| Feature | Fathom | PostHog |
|---|---|---|
| Pricing | Paid | Freemium |
| Best for | You have real users and need to understand behaviour | |
| Use when | You have real users and need to understand behaviour | |
| Avoid when | You have fewer than 100 users, premature optimisation | |
| Category | Analytics | Analytics |
PostHog is our recommended pick in this category. Fathom is paid and PostHog is freemium, which may factor into your decision.
Fathom is a paid tool with no free tier.
Other popular alternatives in this category include Plausible, Mixpanel, Amplitude, Pirsch. Each has different strengths depending on your stage and needs.
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