Consider it for
Product teams investigating user journeys and willing to maintain an event tracking plan.
Analytics · Written evaluation
Amplitude
Event-based product analytics for understanding conversion, engagement and retention.
Plan at a glance
Plans & sources ↓2 million events/month; 10,000 monthly session replays; unlimited seats. Experimentation and other included products have their own limits.
Limits to check
Event quality and identity determine chart quality. Plus scales by volume; it is not an unlimited free plan.
Official sources read 9 October 2026. The evaluation below is editorial judgement based on documentation; no hands-on product test was performed.
Research scope & testing evidence
Our evaluation
Amplitude earns its place when a team has a product question that pageviews cannot answer, such as which onboarding step separates retained users from abandoned signups. The hard part is agreeing on event definitions, identity and properties before building a dashboard. A beautifully presented funnel can still mislead if duplicate events or inconsistent user IDs enter it. The current event-based pricing also makes instrumentation discipline commercially relevant: unnecessary repeated events consume allowance without improving a decision. Start with one question and a small verified event set, compare chart counts with raw records, then add replay or experiments when there is an owner ready to act on the result. Analytics without a decision cadence becomes another unattended dashboard.
Fit and limits
Fit and limits
Check before committing
Event quality and identity determine chart quality. Plus scales by volume; it is not an unlimited free plan.
What the documentation confirms
What the documentation confirms
- Event Segmentation charts break actions down by properties.
- Funnel Analysis follows defined sequences and conversion windows.
- Session Replay complements aggregate analytics; volume and advanced features depend on plan.
- amplitude.com · Official documentation ↗
- amplitude.com · Official documentation ↗
- amplitude.com · Official documentation ↗
Selected official documents read 9 October 2026. Access can depend on plan, region and account.
Price and billing scope
| Plan or charge | Observed price | Billing, allowance and limits |
|---|---|---|
| Free | Free | Up to 2 million events/month; no credit card required. Feature-specific volumes remain limited. Official source ↗ |
| Plus included allowance | Starts at USD 0; event-based pricing | Starts at 0 with first 2 million events/month included; credit card required and higher volume is billed. This is not a flat unlimited 0 plan. Official source ↗ |
| Plus above allowance | Variable by event volume | Rate depends on event volume selected in calculator; no single overage rate asserted. Official source ↗ |
| Growth / Enterprise | Custom quote | Volume and feature requirements determine quote. Official source ↗ |
These are selected published charges, not a complete account bill. Check eligibility, tax, add-ons and the price shown for your account before paying.
Recorded editorial criteria
Recorded editorial criteria
These are the previously recorded editorial opinions used in the directory. They have no individually recorded assessment date and were not rescored during this documentation refresh. They are not product-test results.
| Functionality | 9/10 |
|---|---|
| Pricing value | 7/10 |
| Ease of use | 7/10 |
| Reliability | 8/10 |
| Founder fit | 7/10 |
Try one complete task
Instrument signup-started, signup-completed and first-value for a test cohort. Reconcile ten sessions against raw events, build a funnel and a retention view, and record which product decision each chart would change.
Create a trial worksheet →Compare requirements
Edited by Clinton Feyisitan · Evidence policy · Suggest a correction