Consider it for
Website owners and small teams needing focused traffic, campaign and goal reporting.
Analytics · Written evaluation
Plausible
Focused website analytics with traffic, campaigns, goals and paid plan-dependent reporting.
Plan at a glance
Plans & sources ↓- Starting plan
- Starter UK monthly display · £9/month at the 10k traffic tier
- Includes
- See the plan limits below.
Limits & source scope
Hosted service is paid after its trial; traffic/custom events affect the tier. Advanced reporting and sharing are plan-dependent, and privacy claims do not establish site-wide legal compliance.
Selected source read 2026-10-09Official sources read 9 October 2026. The evaluation below is editorial judgement based on documentation; no hands-on product test was performed.
Research scope & testing evidence
Our evaluation
Plausible is a good fit when a website owner wants a small set of understandable traffic and conversion answers without maintaining a large analytics configuration. That simplicity is useful only if the chosen goals correspond to real outcomes, so I would begin with an enquiry or purchase rather than many decorative events. The hosted product's privacy-focused design can reduce tracking complexity, but it does not replace checking the rest of the site's data practices. Plan selection is partly about workflow: solo reporting, shared dashboards and deeper funnels sit at different tiers. The subscription cost should be compared with the attention saved, not only with a free analytics bill. For detailed product behavior and identity-based retention questions, validate the required analysis before assuming a website dashboard will cover them.
Fit and limits
Fit and limits
Check before committing
Hosted service is paid after its trial; traffic/custom events affect the tier. Advanced reporting and sharing are plan-dependent, and privacy claims do not establish site-wide legal compliance.
What the documentation confirms
What the documentation confirms
- The hosted product documents cookie-free analytics, goals and campaign tracking.
- Growth adds team/sharing features; Business adds properties, API access and funnels.
- Pricing follows traffic volume, including pageviews and custom events across team sites.
Selected official documents read 9 October 2026. Access can depend on plan, region and account.
Price and billing scope
| Plan or charge | Observed price | Billing, allowance and limits |
|---|---|---|
| Starter UK monthly display | £9/month at the 10k traffic tier | Official UK browser display; higher traffic/custom-event volume changes price. Thirty-day trial is not a permanent free plan. Up to 10,000 monthly pageviews; one site, three-year retention. Official source ↗ |
| Growth UK monthly display | £14/month at the 10k traffic tier | Official UK display; sharing/team features included. Up to 10,000 monthly pageviews; up to three sites and three members. Official source ↗ |
| Business UK monthly display | £19/month at the 10k traffic tier | Official UK display; pageviews and custom events count toward traffic usage. Up to 10,000 monthly pageviews; up to ten sites/ten members, deeper reporting. Official source ↗ |
These are selected published charges, not a complete account bill. Check eligibility, tax, add-ons and the price shown for your account before paying.
Recorded editorial criteria
Recorded editorial criteria
These are the previously recorded editorial opinions used in the directory. They have no individually recorded assessment date and were not rescored during this documentation refresh. They are not product-test results.
| Functionality | 8/10 |
|---|---|
| Pricing value | 9/10 |
| Ease of use | 10/10 |
| Reliability | 9/10 |
| Founder fit | 9/10 |
Try one complete task
Install on a staging or low-risk site, define one enquiry goal, send a tagged test campaign and reconcile the goal with backend submissions. Check whether shared reporting or funnels require a higher tier.
Create a trial worksheet →Compare requirements
Edited by Clinton Feyisitan · Evidence policy · Suggest a correction