Start a Blog

Set up your blog in Webflow with CMS collections

~30 min

Create a Webflow project, set up a Blog Posts CMS collection, and design your blog layout.

1. Sign in to Webflow and create a new project - start with a blog template or blank canvas
2. Go to CMS → Add Collection and create a "Blog Posts" collection with fields: Title, Slug, Body (Rich Text), Featured Image, Excerpt, Author, Published Date, and Category
3. Design your blog listing page with a Collection List that pulls from Blog Posts
4. Create the individual blog post template page - add the rich text block, author info, and published date
5. Set up your navigation with links to the blog, about page, and any other pages

Research keywords with Ahrefs

~20 min

Find low-competition keywords that your blog can realistically rank for, and plan your first batch of posts.

1. Open Ahrefs Keywords Explorer and type in 3-5 broad topics related to your niche
2. Filter results by Keyword Difficulty (KD) under 20 and search volume over 100/month
3. Look for long-tail keywords (3-5 words) - these are easier to rank for as a new blog
4. Pick 5-10 keywords to target for your first month of posts
5. Check the top-ranking pages for each keyword to understand what content format performs best

Write and polish your first posts with Grammarly

~30 min per post

Write your first 2-3 blog posts targeting the keywords you researched, and polish them with Grammarly.

1. Write your post in Webflow's rich text editor or draft it in Google Docs first
2. Use your target keyword in the title, first paragraph, and at least one subheading
3. Structure your post with clear H2 and H3 headings - aim for scannable, actionable content
4. Run Grammarly on the entire post to catch grammar, spelling, and clarity issues
5. Read the post out loud once to catch awkward phrasing that Grammarly might miss

Create featured images and social graphics in Canva

~15 min

Design featured images for each blog post and Open Graph images for social media sharing.

1. Open Canva and search for "Blog Banner" templates - pick one that fits your brand style
2. Create a featured image template with your brand colors, fonts, and a consistent layout
3. For each post, duplicate the template and update the title text and any imagery
4. Also create an OG image (1200x630px) for social sharing - use the same template style
5. Export as PNG and upload featured images to your Webflow CMS posts

Install Plausible for privacy-friendly analytics

~10 min

Add Plausible analytics to track visitors, top pages, and referral sources - without cookies or GDPR consent banners.

1. Sign up at plausible.io and add your blog domain
2. Copy the Plausible tracking script from your site settings
3. In Webflow, go to Project Settings → Custom Code → Head Code and paste the script
4. Publish your Webflow site and verify Plausible is receiving data
5. Bookmark your Plausible dashboard - check it weekly to see which posts drive the most traffic