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Design a brand identity

Develop a small brand system from references through vector refinement, type, colour and handoff. Test the mark in its intended applications.

DifficultyIntermediate
ScheduleDepends on scope
Steps6
Tools3
A
Are.na
M
Midjourney
F
Figma

Candidate tools and acceptance checks.

1

Research and moodboard

A
Are.na

Collect permitted references and define a few visual directions.

Record the brief and intended applications; a reference board is research, not a finished identity.

Other candidates: Pinterest · Mymind
2

Generate concept directions

M
Midjourney

Sketch or generate a small set of distinct directions.

Review originality and suitability; generated concepts are starting material, not cleared final marks.

Other candidates: Ideogram · Recraft
3

Refine in vectors

F
Figma

Redraw the selected mark as controlled vector geometry.

Test mono, reverse, small-size and export versions rather than relying on the initial render.

Other candidates: Affinity Designer · Illustrator
4

Pick type and palette

F
Figma

Compare type pairings and colour roles in real layouts.

Verify font licensing and contrast, including text on the actual backgrounds.

Other candidates: Coolors · Fontshare
5

Build a guidelines doc

F
Figma

Document mark variants, colour roles, type scale and usage examples.

Make the source files and decisions usable by another person before handoff.

Other candidates: Notion · Canva
6

Mockup applications

F
Figma

Test the system in a few intended applications.

Check print and screen legibility and accurate mockup scale; presentation alone does not establish production readiness.

Other candidates: Photoshop · Canva

Cost is not quoted.

Obtain the required feature tiers, seats, usage, transaction fees and operating costs before adopting this combination. A free allowance does not establish a complete commercial workflow.

  • Figma: USD · USD and annual billing selected in vendor UI; seat types give different product access. Monthly Professional billing was not rechecked. AI credit add-ons and extra paid seats can add charges. Official pricing

9 October 2026 price observations and their limits · Evidence policy

Need a different stack?

Choose another editorial guide or define a small release with acceptance checks.

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