Launch a Crowdfunding Campaign

Plan campaign timeline and goals in Notion

~25 min

Map out your entire campaign strategy, reward tiers, budget, and timeline in Notion.

1. Create a "Crowdfunding Campaign" workspace in Notion with sections: Strategy, Rewards, Timeline, Budget, and Marketing
2. Define your funding goal by working backward: production costs + platform fees (5-8%) + shipping + buffer (15-20% contingency)
3. Design 4-5 reward tiers: Early Bird (limited, discounted), Standard, Premium Bundle, and a high-ticket VIP tier
4. Build a campaign timeline: 4-6 weeks pre-launch (building email list), 30-day campaign, and post-campaign fulfillment milestones
5. Create a marketing task checklist: press outreach, social media posts, influencer partnerships, and community engagement

Build pre-launch landing page with Framer

~25 min

Create a compelling pre-launch landing page that captures emails and builds anticipation.

1. Create a new Framer project and start with a blank canvas or minimal template
2. Build the hero section: product headline, one-sentence value proposition, a hero image or mockup, and a prominent email signup form
3. Add a "Why Back This?" section with 3-4 key benefits - focus on the problem you're solving, not features
4. Include a countdown timer or "Launching Soon" badge to create urgency
5. Add social proof: early supporter count, testimonials from beta testers, or press mentions if you have them

Design campaign graphics and rewards in Canva

~25 min

Create all the visual assets you need for your campaign page, social media, and email updates.

1. Set up a Canva Brand Kit with your campaign colors, fonts, and product photos
2. Design reward tier graphics: one image per tier showing exactly what backers receive
3. Create social media announcement templates: launch day post, milestone celebrations (25% funded, 50% funded), and stretch goal reveals
4. Design a campaign hero banner (1024x576 for most platforms) with your product front and center
5. Make an infographic showing your product's key features and how it compares to existing solutions

Record campaign video with Loom

~20 min

Record a compelling 2-3 minute pitch video that tells your story and shows why backers should support you.

1. Write a simple video script: The Problem (30 sec) → Your Solution (30 sec) → How It Works (30 sec) → Reward Tiers (20 sec) → Call to Action (10 sec)
2. Set up good lighting (face a window) and use Loom's camera + screen share mode to show your product while you talk
3. Record your pitch video - keep it under 3 minutes, be authentic, and show genuine passion for the product
4. Use Loom's built-in trimming to cut dead air and polish the beginning and ending
5. Download the video to upload to your crowdfunding platform, and embed the Loom link on your Framer landing page

Set up ConvertKit for pre-launch email list and updates

~20 min

Build your pre-launch email list and set up automated sequences to keep subscribers engaged until launch day.

1. Create a ConvertKit account and set up a subscriber tag for "Pre-launch" backers
2. Connect ConvertKit to your Framer landing page email form (use ConvertKit's form embed or API integration)
3. Build a welcome automation: immediate thank-you email → Day 3 behind-the-scenes update → Day 7 exclusive early-bird offer → Day 14 launch countdown
4. Create a "Launch Day" email template ready to send when the campaign goes live - include the direct campaign link and early-bird reward details
5. Set up a referral mechanic: "Share with 3 friends to unlock an exclusive reward tier" using ConvertKit's link triggers