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Intermediate ⏱ 2-3 hours

Build an Online Community

Create a thriving community with structured spaces, onboarding, and automations

Notion
NotionContent Hub
ConvertKit
ConvertKitEmail
Canva
CanvaBranding
Zapier
ZapierAutomation
Slack
SlackCommunication

What You'll Build

A branded online community with organized spaces, automated onboarding, email sequences, and member engagement workflows.

Prerequisites

Architecture

Circle hosts your community with spaces, events, and member profiles. Notion stores your content library and community playbook. ConvertKit handles member email sequences. Canva creates branded graphics for your spaces. Zapier connects Circle events to your other tools automatically. Slack provides a real-time chat option for your most engaged members.

Member joins Circle → Zapier triggers → ConvertKit welcome sequence → Notion content delivered → Slack invite sent

5 Steps

1

Choose community model and set up Circle

~30 min

Define your community model and build your Circle community with branded spaces.

  1. Decide your model: free community (for lead gen), paid membership, or cohort-based - this shapes everything
  2. Sign up at circle.so and create your community with your brand name
  3. Upload your logo, set brand colors, and customize the appearance to match your brand
  4. Create 3-5 initial spaces: Welcome & Intros, General Discussion, Resources, Wins & Celebrations, and one topic-specific space
  5. Write pinned welcome posts for each space explaining its purpose and community guidelines
💡
Tip: Start with fewer spaces than you think you need. A community with 3 active spaces feels more alive than one with 10 dead ones. You can always add more later.
2
Notion

Design community spaces and onboarding

~25 min

Create a member onboarding flow and content hub in Notion that feeds your community.

  1. Build a "Community Playbook" in Notion with your community values, guidelines, and FAQ
  2. Create an onboarding checklist for new members: introduce yourself, read the guidelines, join one discussion, set up profile
  3. Set up a content calendar database in Notion to plan weekly discussion prompts, events, and resource drops
  4. Create template pages for recurring content: weekly threads, member spotlights, resource roundups
  5. Link your Notion content hub in Circle's Resources space so members can access it
💡
Tip: The first 48 hours determine whether a new member stays or churns. Make your onboarding flow impossible to ignore - a personal welcome message goes a long way.
3
ConvertKit

Set up ConvertKit for member emails

~20 min

Build email sequences that nurture members and drive engagement back to the community.

  1. Create a ConvertKit subscriber tag for community members
  2. Build a 5-email welcome sequence: Day 1 welcome + onboarding link, Day 3 best resources, Day 5 introduce yourself prompt, Day 7 upcoming events, Day 14 feedback survey
  3. Set up a weekly digest email highlighting top discussions, new resources, and upcoming events
  4. Create a re-engagement sequence for members who haven't visited in 30 days
  5. Add a "Join the Community" CTA to all your existing ConvertKit emails and landing pages
💡
Tip: Email is your secret weapon for community engagement. Most members won't check Circle daily - but they will open an email that says "You were mentioned in a discussion."
4
Canva

Create content templates in Canva

~20 min

Design branded templates for community graphics, event banners, and social media promotion.

  1. Create a Canva Brand Kit with your community colors, fonts, and logo
  2. Design templates for: welcome banners, event announcements, member spotlight graphics, and weekly discussion prompts
  3. Make social media templates (Instagram, Twitter, LinkedIn) to promote your community externally
  4. Create a "Community Badge" graphic members can share when they join
  5. Save all templates in a shared Canva folder so you can produce graphics in minutes
💡
Tip: Consistent visual branding makes your community feel professional and established, even if you just launched yesterday.
5
Zapier

Connect Zapier automations for member workflows

~25 min

Set up Zapier automations to connect Circle with ConvertKit, Slack, and Notion for hands-free member management.

  1. Create a Zap: "When new member joins Circle → Add to ConvertKit with community tag → Trigger welcome sequence"
  2. Create a Zap: "When new member joins Circle → Send Slack invite to the private community Slack channel"
  3. Create a Zap: "When new event is created in Circle → Add to Notion content calendar → Send email blast via ConvertKit"
  4. Set up a digest Zap: "Weekly → Pull top Circle posts → Send formatted digest via ConvertKit"
  5. Test each automation end-to-end by creating a test member account
💡
Tip: Start with 2-3 core automations and expand later. Over-automating early creates a fragile system that breaks when any tool changes its API.
⚠️
Warning: Test your Zaps with a real member account before going live. A broken welcome flow is worse than no automation at all.

🎉 You're Done!

A branded online community with organized spaces, automated onboarding, email sequences, and member engagement workflows.

Done for you

Want this built for you?

Get a step-by-step checklist, setup order, and the exact config for every tool in this guide. Or let me build it for you.

Get the checklist → Want this built for you?