🔗 Use Case Stack

Start Affiliate Marketing

Build a blog that ranks, drives traffic, and earns commissions while you sleep. SEO, content, email capture, and analytics, the proven path.

WordPress logoWordPress
Ahrefs logoAhrefs
ConvertKit logoConvertKit
Canva logoCanva
Google Search Console logoGoogle Search Console
Notion logoNotion
Build a custom stack

Your affiliate toolkit

Website, SEO research, email, graphics, analytics, planning.

Our Pick: Website / CMS
WordPress
Free (hosting ~$5/mo)

Powers 43% of the internet. Thousands of themes, SEO plugins (Yoast/RankMath), and affiliate-specific tools. The most proven platform for content sites that need to rank on Google.

SEO plugins with schema markupThousands of affiliate-friendly themesWP plugins for link management (ThirstyAffiliates)
Also consider
Ghost

Cleaner, faster, built-in newsletter

Modern publishing platform with built-in membership and newsletter. Faster than WordPress, better default performance. $9/mo hosted. Growing fast among content creators.

Webflow

No-code with full design control

Build custom designs without code. Excellent for portfolios and landing pages. Better design flexibility than WordPress but smaller plugin ecosystem.

Our Pick: SEO & Keywords
Ahrefs
$99/mo (Lite)

The SEO toolkit that professional affiliates swear by. Find low-competition keywords, analyse competitor backlinks, track rankings, and audit your site. The data you need to rank.

Keyword difficulty + traffic potential scoresSee exactly which keywords competitors rank forContent gap analysis, find missed opportunities
Also consider
Ubersuggest

Cheaper SEO data, good for beginners

Neil Patel's tool. $29/mo or $290 lifetime. Less data than Ahrefs but sufficient for niche sites. Good keyword suggestions and competitor overview.

SEMrush

Broader marketing toolkit

SEO + PPC + social + content marketing. $130/mo. More features than Ahrefs but some find the interface overwhelming. Better if you also do paid ads.

Screaming Frog
Screaming Frog

Freemium — Website crawler that finds every SEO issue. Broken links, duplicate content, mis...

Website crawler that finds every SEO issue. Broken links, duplicate content, missing tags. Ugly UI, incredible tool. The industry standard. Try Screaming Frog →

Mangools
Mangools

Paid — SEO toolkit for beginners. Keyword research, SERP analysis, rank tracking. Less ...

SEO toolkit for beginners. Keyword research, SERP analysis, rank tracking. Less overwhelming than Ahrefs, perfect for starters. Try Mangools →

SE Ranking
SE Ranking

Paid — All-in-one SEO platform. Rank tracking, site audit, competitor analysis. Cheaper...

All-in-one SEO platform. Rank tracking, site audit, competitor analysis. Cheaper than Semrush with 80% of the features. Try SE Ranking →

AlsoAsked
AlsoAsked

Freemium — Maps People Also Ask questions from Google. Visualises question chains for conte...

Maps People Also Ask questions from Google. Visualises question chains for content planning. Simple idea, powerful for SEO. Try AlsoAsked →

SpyFu
SpyFu

Paid — See every keyword your competitors buy on Google Ads and rank for organically. C...

See every keyword your competitors buy on Google Ads and rank for organically. Competitive intelligence for SEO and PPC. Try SpyFu →

Our Pick: Email List
ConvertKit
Free (up to 10K subs)

Build an email list from your blog traffic. Popup forms, landing pages, and automated welcome sequences. Segment by interest and promote relevant affiliate products to each segment.

Visual automation for welcome sequencesTag subscribers by interest/topicLanding pages and signup forms included
Also consider
Beehiiv

Newsletter-first with built-in monetisation

If you want to run a newsletter alongside your blog. Built-in ad network and referral system. Better for media-style affiliate sites.

MailerLite

Cheapest option with great features

$10/mo for 1,000 subscribers. Automation, landing pages, and A/B testing. Best value in the email space for new affiliate marketers.

Postmark
Postmark

Paid - Transactional email that actually reaches the inbox. 99%+ deliverability. No mar...

Transactional email that actually reaches the inbox. 99%+ deliverability. No marketing fluff - just email that arrives. Try Postmark →

Brevo
Brevo

Freemium - Email marketing + CRM + SMS in one. Formerly Sendinblue. Generous free tier, sol...

Email marketing + CRM + SMS in one. Formerly Sendinblue. Generous free tier, solid automation. The budget-friendly Mailchimp. Try Brevo →

Amazon SES
Amazon SES

Paid - Email sending at scale for almost nothing. $0.10 per 1,000 emails. No UI to spea...

Email sending at scale for almost nothing. $0.10 per 1,000 emails. No UI to speak of, but the price can't be beat. Try Amazon SES →

Mailjet
Mailjet

Freemium - Email API + marketing platform. Collaborative template editor is the standout fe...

Email API + marketing platform. Collaborative template editor is the standout feature. Good middle ground between Resend and Mailchimp. Try Mailjet →

Mailtrap
Mailtrap

Freemium - Email testing sandbox. Catch all emails in dev before they reach real inboxes. T...

Email testing sandbox. Catch all emails in dev before they reach real inboxes. Then switch to production sending. Smart workflow. Try Mailtrap →

Our Pick: Graphics & Visuals
Canva
Free tier

Blog featured images, comparison graphics, Pinterest pins, and social promo cards. Affiliate content with good visuals gets more shares and better engagement.

Blog header and featured image templatesComparison table graphicsPinterest pin templates (huge traffic source)
Also consider
Snappa

Faster, pre-sized templates for every platform

Like Canva but faster for social media graphics. Pre-sized templates for blog headers, Twitter, Facebook. $15/mo. Simpler interface.

Photopea

Free Photoshop alternative in the browser

Full image editing in the browser. Free. Great for custom graphics and photo manipulation when Canva templates aren't enough.

Our Pick: Performance Tracking
Google Search Console
Free

See exactly how Google views your site. Which queries drive traffic, which pages rank where, and what needs fixing. The most important free tool for any SEO-focused site.

See actual search queries driving trafficTrack ranking positions over timeIdentify and fix indexing issues
Also consider
Google Analytics 4

Full traffic and behavior analytics

See where all your traffic comes from, which pages convert, and user flow. Free. Essential alongside Search Console for complete analytics.

Plausible

Privacy-friendly, lightweight analytics

No cookies, GDPR-compliant, and the script is 45x smaller than GA4. $9/mo. For affiliate marketers who want clean analytics without the Google complexity.

Hotjar
Hotjar

Freemium - Heatmaps and session recordings. Watch real users struggle with your UI. Humblin...

Heatmaps and session recordings. Watch real users struggle with your UI. Humbling, but the fastest path to better UX. Try Hotjar →

Heap
Heap

Freemium - Auto-captures everything. No manual tracking needed. Go back in time and analyse...

Auto-captures everything. No manual tracking needed. Go back in time and analyse events you didn't know mattered. Retroactive analytics. Try Heap →

Segment
Segment

Freemium - Customer data pipeline. Send events once, route to every analytics tool. The plu...

Customer data pipeline. Send events once, route to every analytics tool. The plumbing behind modern data stacks. Try Segment →

Matomo
Matomo

Free - Open-source Google Analytics alternative. Self-host it, own your data, no cookie...

Open-source Google Analytics alternative. Self-host it, own your data, no cookie banners needed. GDPR dream tool. Try Matomo →

June
June

Freemium - Product analytics built for B2B SaaS. Company-level insights, not just user-leve...

Product analytics built for B2B SaaS. Company-level insights, not just user-level. Know which accounts are churning. Try June →

Our Pick: Content Planning
Notion
Free

Keyword research database, content calendar, affiliate program tracker, and earnings dashboard. Plan your content strategy and track what's making money.

Keyword research and prioritisation databaseContent pipeline from research to publishedAffiliate program and earnings tracker
Also consider
Airtable

Better for structured data and tables

If you prefer a spreadsheet-like view for managing keywords, articles, and affiliate links. Free tier generous. Great for tracking hundreds of articles.

Trello

Simple Kanban for content pipeline

Drag articles through stages: Research → Writing → Editing → Published → Updating. Visual and simple. Free.

QuillBot
QuillBot

Freemium - Paraphrasing tool that actually works. Rewrite sentences without losing meaning....

Paraphrasing tool that actually works. Rewrite sentences without losing meaning. Students love it, professors hate it. Try QuillBot →

Notion AI
Notion AI

Paid - AI writing baked right into Notion. Summarise, expand, translate, brainstorm - w...

AI writing baked right into Notion. Summarise, expand, translate, brainstorm - without leaving your workspace. Try Notion AI →

Jenni AI
Jenni AI

Freemium - Academic writing assistant that actually understands citations. For students who...

Academic writing assistant that actually understands citations. For students who want help, not plagiarism. Try Jenni AI →

Anyword
Anyword

Paid - AI copywriting with predictive performance scores. Tells you which version will ...

AI copywriting with predictive performance scores. Tells you which version will convert before you publish. Try Anyword →

Writer
Writer

Paid - Enterprise AI writing platform. Brand voice guardrails, style guides, and team-w...

Enterprise AI writing platform. Brand voice guardrails, style guides, and team-wide consistency. Not cheap, but thorough. Try Writer →

Lemlist
Lemlist

Paid Cold email outreach tool. Personalised images, automated sequences, deliverabili...

Cold email outreach tool. Personalised images, automated sequences, deliverability tools. For sales teams doing cold outbound. Try Lemlist →

Dub
Dub

Freemium Open-source link management. Short links, analytics, custom domains. Bitly but y...

Open-source link management. Short links, analytics, custom domains. Bitly but you own the data and it's free to self-host. Try Dub →

Phantom Buster
Phantom Buster

Paid Social media automation and scraping. LinkedIn lead gen, Twitter followers, Inst...

Social media automation and scraping. LinkedIn lead gen, Twitter followers, Instagram DMs. Growth hacking toolkit. Try Phantom Buster →

Tally
Tally

Free Form builder that feels like a doc. Free, beautiful, and powerful. Typeform qual...

Form builder that feels like a doc. Free, beautiful, and powerful. Typeform quality without the Typeform price tag. Try Tally →

📖 Step-by-step build guide

How to Start Affiliate Marketing

Build a review blog that earns passive income through affiliate links

Beginner 1-2 hours · 5 steps
Webflow Webflow
Ahrefs Ahrefs
ConvertKit ConvertKit
Canva Canva
Notion Notion
1
Webflow Choose your niche and set up Webflow blog
Webflow · ~20 min
2
Ahrefs Install Ahrefs and do keyword research
Ahrefs · ~20 min
3
Webflow Write your first review posts
Webflow · ~30 min
4
ConvertKit Set up ConvertKit email capture
ConvertKit · ~15 min
5
Notion Add affiliate links and track with Notion
Notion · ~15 min
Follow the full guide
Launch Kit

Get the full launch checklist

Every tool pre-configured, setup order mapped out, integrations documented. Skip weeks of research.

Get the launch kit →Build my stack

Ready to build your affiliate site?

Pick a niche, set up WordPress, and publish your first article.