E-commerce Starter Stack
Sell products online with proven tools. From store to checkout to email.
The Stack
Why This Stack Works
Shopify dominates e-commerce for a reason - it handles the complex parts (inventory, shipping, tax) so you focus on your product. This stack adds the marketing layer most new stores forget. Mailchimp recovers abandoned carts (typically 10-15% recovery rate) and Canva keeps your brand looking premium across every channel.
Frequently Asked Questions
How much does the E-commerce Starter stack cost per month?
The E-commerce Starter stack costs approximately $79 per month. This includes Shopify, Stripe, Mailchimp, Canva, Google Analytics. Many of these tools have free tiers, so your actual cost may be lower when starting out.
What tools are included in the E-commerce Starter stack?
The E-commerce Starter stack includes 5 tools: Shopify (Store Platform), Stripe (Payments), Mailchimp (Email Marketing), Canva (Product Graphics), Google Analytics (Traffic Analytics). Each tool was selected for founders based on pricing, ease of use, and integration with the other tools in the stack.
Who should use the E-commerce Starter stack?
First-time e-commerce founders selling physical or digital products who want a reliable, proven stack.
When should I NOT use the E-commerce Starter stack?
You want full control over your storefront code (consider Medusa) or need complex B2B pricing and quoting.
Can I swap tools in this stack?
Yes. This stack is a starting point, not a prescription. You can swap any tool for an alternative that fits your needs better. Visit our tool comparison pages to see how different options compare head-to-head.