Atlassian Data Center prices step up 15% on 17 Feb 2026. Legacy 'Advantaged' contracts up to 40%.

Second Atlassian price step in five months: Cloud went +5 to 10% on 15 October 2025, Data Center is going +15% (legacy +18-40%) on 17 February 2026. The 'Advantaged' grandfathered customers are hit hardest because the discount is being unwound. For solo and bootstrapped teams still on Jira or Confluence, this is the moment to model the Linear migration cost honestly: it's a real weekend of work, and the savings start the moment it ships. Atlassian's framing is investment in AI features; the founder read is captive monetisation across two consecutive cycles.