Plausible has built its reputation on being the privacy-friendly alternative to Google Analytics, but the lack of funnel tracking was a real gap. Many founders kept a Google Analytics property running alongside Plausible just for conversion funnel data. This release eliminates that need.
Funnels in Plausible work by defining a sequence of page visits or custom events that represent your conversion path. For a SaaS product, this might be: landing page, pricing page, signup page, onboarding step 1, onboarding complete. Plausible shows the conversion rate between each step and highlights where the biggest drop-offs occur. You can segment funnel data by traffic source, device type, country, or any custom property.
The privacy-preserving implementation is notable. Plausible tracks funnels using aggregated session data without storing individual user journeys or setting cookies. This means you get funnel insights without compromising on your privacy stance or requiring GDPR consent banners. The trade-off is that you cannot drill down into individual user sessions or replay specific journeys like you can with tools like FullStory. For most founders, the aggregate funnel data is sufficient to identify and fix conversion bottlenecks.
If you dropped Plausible because it lacked funnels, it now has them - you can remove Google Analytics from your privacy-conscious stack.
