Take a Local Business Online
Get your local business a website, booking system, and online payments in an afternoon
What You'll Build
A professional online presence with a polished website, online booking, payment processing, branded marketing materials, and an email list to keep customers coming back.
- Professional business website built in Framer
- Online appointment booking via Calendly
- Stripe payment processing for services
- Branded marketing materials from Canva
- Email marketing set up in Kit
Prerequisites
- A Framer account (check the linked profile for current access and limits)
- A Calendly account (check the linked profile for current access and limits)
- A Stripe account
- Business information ready (hours, services, pricing, photos)
- A domain name (optional but recommended)
Architecture
Framer hosts your business website with all the key info customers need. Calendly embeds directly on your site for appointment booking. Stripe handles online payments for services or deposits. Canva creates your visual marketing assets. Kit builds your email list and sends promotions to repeat customers.
Plan checks and sources
Plan-specific access matters more than a tool’s “free” label. Read the dated profile linked above, then confirm your seat count, usage, billing basis and required export or publishing feature.
Framer · documentation read 26 October 2026. Free publishing and a custom domain are different requirements. Basic and Pro site prices are $10 and $30/month equivalent with annual billing; annual totals are $120 and $360, calculated. Hosting, editors and AI add-ons need separate checks. Official source.
Webflow · documentation read 26 October 2026. Starter has two pages. Basic is $15/site/month equivalent billed annually, without CMS; Premium is $25 with CMS. Annual totals are $180 and $300, calculated. Workspace seats and ecommerce are separate. Official source.
Make · documentation read 26 October 2026. The Free plan has 1,000 credits/month. Most actions use one credit; some AI actions use more. Credits are not a guarantee of completed workflows. Official source.
Before launch: use a synthetic record, verify permissions and output, test a failed action, and document how to reverse it. A successful checkout preview or API response does not prove a paid order, delivery or confirmed subscription.
Build a business website with Framer
Create a professional website for your local business with all the essential pages and information customers need to find and trust you.
- Sign into Framer and start a new project - choose a business-appropriate template or start from a blank canvas
- Build your homepage with: a hero section featuring your business name and main service, a services overview with pricing, business hours and location, and a clear CTA to book an appointment
- Add an About page with your story, team photos, and credentials
- Add a Services page with detailed descriptions and pricing for each offering
- Add a Contact page with your address, phone number, email, and an embedded Google Map
Set up Calendly for appointments & booking
Configure Calendly to let customers book appointments directly from your website, with automatic calendar syncing and email reminders.
- Sign up at calendly.com and connect your Google or Outlook calendar
- Create event types for each service you offer (e.g. "30-min Consultation", "1-hour Session", "Free Discovery Call")
- Set your availability windows - match your actual business hours
- Customize the booking form to collect relevant info (name, phone, service details, special requests)
- Embed Calendly on your Framer website: add an embed element and paste your Calendly scheduling link
Configure Stripe for online payments
Set up Stripe to accept online payments for services, deposits, or gift cards directly from your website.
- Sign up at stripe.com and complete your business verification
- Create a Payment Link in the Stripe Dashboard for each service or deposit amount (no code needed)
- Customize the checkout page with your logo and brand colors
- Add the Stripe Payment Links as buttons on your Framer website - link your "Pay Now" or "Book & Pay" buttons directly to the payment URLs
- Set up automatic email receipts in Stripe under Settings → Emails
Create marketing materials in Canva
Design professional marketing materials to promote your business online and in your local community.
- Sign into Canva and set up a Brand Kit with your logo, brand colors, and fonts
- Create social media templates for Instagram, Facebook, and Google Business posts - make 3-5 variations you can reuse
- Design a promotional flyer or postcard for local distribution
- Create a simple business card design if you don't have one yet
- Design a "Grand Opening" or "Now Online" announcement graphic to share across all channels
Set up Kit for email marketing
Build an email list and set up automated email marketing to keep customers engaged and drive repeat business.
- Sign up at convertkit.com and create your account with your business name
- Create a signup form with an incentive - offer a discount code, free resource, or exclusive update for subscribers
- Embed the Kit form on your Framer website (use the HTML embed code or a direct link)
- Create a 3-email welcome sequence: welcome + discount code, introduce your services, ask for a review or referral
- Plan a monthly or bi-weekly email newsletter to share updates, promotions, and tips relevant to your customers
Validate before launch
Target outcome: A professional online presence with a polished website, online booking, payment processing, branded marketing materials, and an email list to keep customers coming back. Check the actual workflow, failure and recovery paths before publishing.
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