Build a Membership Site

Plan membership tiers & content in Notion

Map out your membership structure, pricing tiers, and content calendar before building anything.

1. Create a Notion workspace with a "Membership" page and sub-pages for: Tier Structure, Content Calendar, and Member Resources
2. Define 2-3 membership tiers - for example: Free (limited access), Pro ($19/mo, full access), and VIP ($49/mo, full access + community + coaching)
3. List the specific content and benefits for each tier so members clearly understand the value
4. Create a content calendar database with columns for: Title, Type (article, video, download), Tier (which members see it), Publish Date, and Status
5. Plan your first month of content - aim for at least 4 pieces of content to launch with

Build membership site with Webflow

Design and build your membership website in Webflow with public marketing pages and members-only content sections.

1. Create a new Webflow project and set up your site structure: Homepage, Pricing, Members Area, About, and Login pages
2. Design the homepage with a clear value proposition, feature highlights, testimonials, and a strong CTA to join
3. Build the pricing page with your tier comparison - use a grid layout showing features per tier with clear "Join" buttons
4. Create a CMS Collection for your member content (articles, videos, resources) with fields for title, content, tier level, and thumbnail
5. Use a maintained membership integration with server-enforced authentication and entitlements. A shared page password is not per-member subscription access control.

Set up Stripe subscriptions & customer portal

Create subscription products in Stripe and set up a customer portal so members can manage their own billing.

1. Go to the Stripe Dashboard and create Products for each membership tier (e.g. "Pro Membership" at $19/month and $190/year)
2. Create Payment Links for each tier - these are no-code checkout URLs you can link directly from your Webflow pricing page
3. Enable the Stripe Customer Portal under Settings → Billing → Customer Portal so members can update payment methods, switch tiers, or cancel
4. Set up Stripe's automatic emails for: payment receipts, failed payment retries, and subscription cancellations
5. Link the Stripe Payment Links to your "Join" buttons on the Webflow pricing page

Create onboarding sequences in Kit

Build automated email sequences that welcome new members, guide them through your content, and keep them engaged.

1. Create a Kit tag or segment for each membership tier (e.g. "Pro Members", "VIP Members")
2. Build a welcome automation: when a new subscriber is tagged as a member, trigger a 5-email onboarding sequence over 2 weeks
3. Write the sequence: Email 1 (immediate): Welcome + quick start guide. Email 2 (Day 2): Top 3 resources to explore first. Email 3 (Day 5): Pro tip or behind-the-scenes. Email 4 (Day 10): Ask for feedback. Email 5 (Day 14): Introduce the community or advanced features
4. Set up a weekly or monthly content digest email that automatically shares your newest member content
5. Connect Stripe to Kit using Zapier or Kit's native Stripe integration to auto-tag new paying members

Design member resources in Canva

Create professional-looking member resources, worksheets, and branded assets that add tangible value to each tier.

1. Set up a Brand Kit in Canva with your membership site's colors, fonts, and logo
2. Design downloadable resources for members: worksheets, checklists, templates, or guides in PDF format
3. Create branded social media graphics that members can use (e.g. "I'm a member of..." badges)
4. Design email headers and banners for your Kit emails to keep everything visually consistent
5. Create a welcome guide PDF that walks new members through everything available to them