Build a Membership Site

Plan membership tiers & content in Notion

~30 min

Map out your membership structure, pricing tiers, and content calendar before building anything.

1. Create a Notion workspace with a "Membership" page and sub-pages for: Tier Structure, Content Calendar, and Member Resources
2. Define 2-3 membership tiers - for example: Free (limited access), Pro ($19/mo, full access), and VIP ($49/mo, full access + community + coaching)
3. List the specific content and benefits for each tier so members clearly understand the value
4. Create a content calendar database with columns for: Title, Type (article, video, download), Tier (which members see it), Publish Date, and Status
5. Plan your first month of content - aim for at least 4 pieces of content to launch with

Build membership site with Webflow

~45 min

Design and build your membership website in Webflow with public marketing pages and members-only content sections.

1. Create a new Webflow project and set up your site structure: Homepage, Pricing, Members Area, About, and Login pages
2. Design the homepage with a clear value proposition, feature highlights, testimonials, and a strong CTA to join
3. Build the pricing page with your tier comparison - use a grid layout showing features per tier with clear "Join" buttons
4. Create a CMS Collection for your member content (articles, videos, resources) with fields for title, content, tier level, and thumbnail
5. Set up a members-only section - use Webflow's Memberships feature or password-protect pages for gated content

Set up Stripe subscriptions & customer portal

~30 min

Create subscription products in Stripe and set up a customer portal so members can manage their own billing.

1. Go to the Stripe Dashboard and create Products for each membership tier (e.g., "Pro Membership" at $19/month and $190/year)
2. Create Payment Links for each tier - these are no-code checkout URLs you can link directly from your Webflow pricing page
3. Enable the Stripe Customer Portal under Settings → Billing → Customer Portal so members can update payment methods, switch tiers, or cancel
4. Set up Stripe's automatic emails for: payment receipts, failed payment retries, and subscription cancellations
5. Link the Stripe Payment Links to your "Join" buttons on the Webflow pricing page

Create onboarding sequences in ConvertKit

~30 min

Build automated email sequences that welcome new members, guide them through your content, and keep them engaged.

1. Create a ConvertKit tag or segment for each membership tier (e.g., "Pro Members", "VIP Members")
2. Build a welcome automation: when a new subscriber is tagged as a member, trigger a 5-email onboarding sequence over 2 weeks
3. Write the sequence: Email 1 (immediate): Welcome + quick start guide. Email 2 (Day 2): Top 3 resources to explore first. Email 3 (Day 5): Pro tip or behind-the-scenes. Email 4 (Day 10): Ask for feedback. Email 5 (Day 14): Introduce the community or advanced features
4. Set up a weekly or monthly content digest email that automatically shares your newest member content
5. Connect Stripe to ConvertKit using Zapier or ConvertKit's native Stripe integration to auto-tag new paying members

Design member resources in Canva

~30 min

Create professional-looking member resources, worksheets, and branded assets that add tangible value to each tier.

1. Set up a Brand Kit in Canva with your membership site's colors, fonts, and logo
2. Design downloadable resources for members: worksheets, checklists, templates, or guides in PDF format
3. Create branded social media graphics that members can use (e.g., "I'm a member of..." badges)
4. Design email headers and banners for your ConvertKit emails to keep everything visually consistent
5. Create a welcome guide PDF that walks new members through everything available to them