MAILCHIMP · PRICING HISTORY

Every Mailchimp pricing change, dated and on the record.

Mailchimp's pricing has shifted 1 time that we've tracked. Every change, with sources, recommended swaps where relevant, and the founder-relevant context. Updated as new changes happen.

1tracked changes
1+year covered
Replacecurrent verdict

Timeline

  1. High impact

    Mailchimp cut its free tier from 2,500 to 250 contacts and removed automations - third price hike in three years

    Cumulative ~40% increase across three years. The free tier is now barely usable. If you're under 1,000 contacts, MailerLite has a real free tier (1,000 contacts, full automations) and ConvertKit's $0 plan covers most creator workflows. We're moving Mailchimp from Recommended to **Replace**: the product is fine, the pricing trajectory and erosion of the free tier mean nobody should pick this fresh in 2026.

    Verdict: Recommended → Replace
    Recommended swap: MailerLite →
    Retainful - Mailchimp pricing history ↗

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