Mailchimp cut its free tier from 2,500 to 250 contacts and removed automations - third price hike in three years
Verdict
Recommended
→
Replace
Cumulative ~40% increase across three years. The free tier is now barely usable. If you're under 1,000 contacts, MailerLite has a real free tier (1,000 contacts, full automations) and ConvertKit's $0 plan covers most creator workflows. We're moving Mailchimp from Recommended to **Replace**: the product is fine, the pricing trajectory and erosion of the free tier mean nobody should pick this fresh in 2026.
Recommended swap
MailerLite →
📈 Mailchimp pricing history. every pricing change we've tracked, in one timeline. View full history →
Score impact
34
Caution
Before, 2025-04-01
+6
→
40
Watch
After this drop
Mailchimp's Stack Score rose when this drop landed. Today it sits at 40. View full score history →
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