Email · Tool profile
Buttondown
Write and send newsletters with a rich-text or Markdown editor, a hosted archive and a custom sending domain.
Plan at a glance
Plans & sources ↓- Starting plan
- Free
- Includes
- 100 active subscribers · editor · custom sending domain
Limits & source scope
Assumes at most one email/day to the whole list. Segmentation, automations and other upgrades cost extra.
Selected source read 2026-10-26Selected plan facts and features checked 26 October 2026 from official documentation. No hands-on product test; earlier editorial observations keep their original dates.
Research scope & testing evidence
Documentation update · 28 October 2026
The provider says email-creation requests that would send now require sending access. Draft creation remains separate. Read the scoped update and sources.
This announcement check does not renew the plan prices or product-testing record.
Plans & limits
Free, 1,000 and 5,000 active-subscriber configurations. Dollar denomination remains unconfirmed; no automatic currency conversion or USD budget match.
| Plan | Cost & billing | Allowance | Restriction & date |
|---|---|---|---|
| Free base | Free | 100 active subscribers · editor · custom sending domain | Assumes at most one email/day to the whole list. Segmentation, automations and other upgrades cost extra. Source read 2026-10-26 |
| Base · 1,000 subscribers · monthly | $9/month · monthly billing; dollar currency unconfirmed | 1,000 active subscribers · segmentation · analytics | At most one email/day to the whole list. Add-ons cost extra; confirm currency before budgeting. Source read 2026-10-26 |
| Base · 1,000 subscribers · annual | $90/year · annual payment; dollar currency unconfirmed | 1,000 active subscribers · segmentation · analytics | $7.50/month equivalent billed annually (calculated). Sending assumptions and add-on charges apply. Source read 2026-10-26 |
| Base · 5,000 active subscribers · monthly | $29/month · monthly billing; dollar currency unconfirmed | 5,000 active subscribers · up to one email/day to the full list | Confirm the dollar currency before budgeting. Whitelabeling and teams are optional extras; taxes and checkout not checked. Source read 2026-10-26 |
| Base · 5,000 active subscribers · annual | $290/year · annual payment; dollar currency unconfirmed | 5,000 active subscribers · up to one email/day to the full list | Annual total shown by provider; about $24.17/month equivalent (calculated). Confirm the dollar currency before budgeting. Whitelabeling and teams are optional extras; taxes and checkout not checked. Source read 2026-10-26 |
| Other subscriber tiers | Current quote not verified | Check the provider for this configuration. | Paid price, currency and allowance need confirmation. Source read 2026-10-26 |
Official source 1 ↗ · Dated check receipt
Review scope: official documentation and stated pricing controls. No hands-on test or new editorial verdict.
Earlier catalogue notes
Historical catalogue text, retained for context. Prefer dated sources where available and check the provider before choosing.
Catalogue record
Newsletter tool for the minimalist. Markdown-first, no bloat. Built by one person. Indie legend.
The description above is an imported or previously recorded summary. It may contain historical features or opinions; it is not a current capability check.
Provider source ↗Earlier pricing observations & sources
Pricing observations
Observed on in the official public subscriber calculator. Its published pricing metadata identifies USD. Scenario: one weekly issue, within its allowance of at most one full-list email a day. Taxes, foreign exchange, checkout and payment processing are excluded.
| Plan and audience | Month to month | Annual billing | Scope |
|---|---|---|---|
| Free base · first 100 active subscribers | USD $0 | USD $0 | Editor, custom sending domain and hosted archive. Segmentation, paid subscriptions and automation are upgrades at this base. |
| Base · 1,000 active subscribers | USD $9/month | USD $90/year upfront | Calculator includes segmentation, paid subscriptions and analytics at this audience size. Automation shows a $20/month upgrade difference; its annual quote was not observed. |
| Base · 10,000 active subscribers | USD $79/month | USD $790/year upfront | Calculator includes automation, custom archive domain, multiple newsletters, teams and whitelabeling at this audience size. |
The calculator changes included features by audience size. At 1,000 subscribers, the observed automation option is $20/month above the $9 base; its annual quote remains unverified. Do not sum every displayed upgrade difference as a separate add-on bill. Paid subscriptions have 0% platform take with separate Stripe fees. This is a pricing check, not a product test or a new editorial verdict.
Official pricing calculator ↗ · Paid subscription fee scope ↗
Editorial coverage
Editorial coverage
This profile has no applicable recorded five-criterion assessment. It carries no editorial verdict, pick or numerical quality score.
Provider update · 14 October 2026
Buttondown says its send/schedule confirmation now shows the subject and recipient count. Read the announcement scope.
Edited by Clinton Feyisitan · Review scope: official announcement dated 2026-10-14, read 14 October 2026. No account or product workflow was tested. Existing price observations and editorial judgments keep their original dates.
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Edited by Clinton Feyisitan · Evidence policy · Suggest a correction