React Email solved the right problem - building HTML emails is painful, and using React components makes it bearable. Version 2.0 acknowledges that not everyone on the team wants to write code for email templates. The new visual editor lets marketing and design team members create and edit email templates using drag-and-drop, while generating clean React Email components under the hood.
The key design decision is that the visual editor is not a separate system. It reads and writes the same React Email component files that developers use. A marketer can adjust copy and styling visually, and a developer can then refine the component code directly. There is no export/import step or format conversion. This bidirectional workflow is rare in email tools and eliminates the usual friction between design and development.
The template library provides solid starting points for common transactional emails: welcome sequences, password resets, invoice receipts, shipping notifications, and more. Each template follows email client best practices and renders correctly across Gmail, Outlook, Apple Mail, and 90+ other clients. The free tier bump to 3,000 emails per month makes Resend viable for early-stage products that previously needed to choose between Resend's developer experience and SendGrid's generous free tier.
Switch to Resend if your team needs both developer-friendly email code and a visual editor for non-technical team members.
