An honest comparison to help you pick the right email tool for your startup.
Both are excellent choices. Use Loops for product-led email sequences and onboarding and Resend for transactional emails with great dx.
Email for SaaS. Beautiful UI, event-based automations, built for product teams. The new standard.
Email API that developers actually enjoy using. Built by the React Email creator. Clean as hell.
| Feature | Loops | Resend |
|---|---|---|
| Pricing | Freemium | Freemium |
| Best for | Product-led email sequences and onboarding | Transactional emails with great DX |
| Use when | Product-led email sequences and onboarding | Transactional emails with great DX |
| Avoid when | You just need to send transactional emails | You need marketing automation, try Loops |
| Category |
Both are strong options and it depends on your specific needs. Loops is best when you need product-led email sequences and onboarding, while Resend shines when you need transactional emails with great dx.
Loops offers a free tier with limited features. Paid plans unlock additional capabilities.
Other popular alternatives in this category include ConvertKit, Beehiiv, Buttondown, Mailchimp. Each has different strengths depending on your stage and needs.
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