Consider it for
SaaS teams connecting product events, onboarding and transactional messages.
Email · Written evaluation
Loops
Marketing, lifecycle and transactional email for software teams in one platform.
Plan at a glance
Plans & sources ↓- Starting plan
- Free
- Includes
- See the plan limits below.
Limits & source scope
Free marketing and transactional sends share a 4,000-send rolling window. Unlimited paid sends do not remove deliverability or acceptable-use responsibilities.
Selected source read 2026-10-20Official sources read 9 October 2026. The evaluation below is editorial judgement based on documentation; no hands-on product test was performed.
Research scope & testing evidence
Price and billing scope
Official pricing ↗Source read · USD
Visible default 5,000-contact tier and matching USD structured offer.
- FreeFree
Up to 4,000 marketing + transactional sends combined per rolling 30 days, to the first 1,000 contacts; stores unlimited contacts; branding remains.
- GrowthUSD 49/month
Monthly billing at up to 5,000 subscribed contacts; team seats and transactional sends included; rate limit applies.
- EnterpriseCustom quote
Over 1.5 million subscribed contacts; custom marketing volume.
Other contact tiers cost more. Free sends are combined, not 4,000 in each channel; paid sending is rate-limited. Source receipt.
Our evaluation
Loops is especially coherent for a software business that needs onboarding messages and product announcements alongside transactional mail. Keeping those flows together can reduce duplicated contact state, but only if the application sends reliable events and handles unsubscribes correctly. I would start with one activation event and a short onboarding sequence, with a separate transactional receipt that must arrive regardless of marketing subscription. The contact-based paid tiers are easier to estimate than paying independently for each team seat and send, yet a growing list still changes the bill. The free allowance is useful for validating integration, not evidence of production deliverability. Choose it when developers and lifecycle marketing can jointly own the event contract; a complex retail segmentation operation should validate its required workflows before moving.
Fit and limits
Fit and limits
Check before committing
Free marketing and transactional sends share a 4,000-send rolling window. Unlimited paid sends do not remove deliverability or acceptable-use responsibilities.
What the documentation confirms
What the documentation confirms
- Behavior-triggered workflows, one-time campaigns and transactional API email are documented.
- Paid plans include unlimited sends and do not charge for team seats.
- Pricing tiers use subscribed-contact counts; free sends combine marketing and transactional usage.
Selected official documents read 9 October 2026. Access can depend on plan, region and account.
Recorded editorial criteria
Recorded editorial criteria
These are the previously recorded editorial opinions used in the directory. They have no individually recorded assessment date and were not rescored during this documentation refresh. They are not product-test results.
| Functionality | 8/10 |
|---|---|
| Pricing value | 8/10 |
| Ease of use | 9/10 |
| Reliability | 7/10 |
| Founder fit | 8/10 |
Try one complete task
In a test environment, send a welcome sequence from a signup event and a transactional payment receipt. Unsubscribe the test contact and confirm marketing stops while the required receipt still arrives.
Create a trial worksheet →Compare requirements
Edited by Clinton Feyisitan · Evidence policy · Suggest a correction