Loops

Email for SaaS. Beautiful UI, event-based automations, built for product teams. The new standard.

Our Pick Freemium

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The honest take.

Email for SaaS. Beautiful UI, event-based automations, built for product teams. The new standard.

Who it's for.

Best for

Product-led email sequences and onboarding

Avoid if

You just need to send transactional emails

Our verdict.

FEWERTOOLS BEST SCORE · UNIVERSAL

85/100

Top Pick

81 category fit · 94 stack score · auto-derived

Our Pick · Founder-led

How we rank →

2026 Founder Pick Bootstrapped Friendly

Where Loops sits on the score ladder

02540557085100

Score has been stable since this tool was reviewed. No pricing events logged.

Live signals · autonomous Fetching from Hacker News + Reddit…

HN stories · last 7d · loops.so

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Reddit (founder subs) · 7d · loops.so

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Momentum impact

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Searching for "loops.so" on both sources. Domain-based search avoids false matches like "linear regression" or "racing stripe". Click either card to see the actual stories.

#2 in Email · 15 ranked

Real pricing

Updated May 7, 2026 · Verify ↗

Free Free

unlimited

Up to 1,000 contacts, 2 team members
Pro $49/month

unlimited

Up to 5,000 contacts, custom domain
Business $199/month

unlimited

Up to 30,000 contacts, dedicated IPs

Pricing pulled from the vendor's public page on the date shown. Click "Verify" to view the source. We update on a rolling basis; if pricing has changed since, tell us.

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