The best Google Analytics alternatives for founders. Privacy-first analytics compared - Plausible, Fathom, and more.
GA4 is powerful and free. It's also a nightmare to set up, kills your page speed, requires cookie consent banners, and sends all your data to Google. If you want to understand your traffic without a PhD in analytics configuration, these alternatives give you clear numbers with zero privacy headaches.
| Tool | Pricing | Verdict | Best Stage |
|---|---|---|---|
| Google Analytics | Free | - | - |
| Plausible | Paid | - | - |
| Fathom | Paid | - | - |
| Simple Analytics | Paid | - | - |
| Matomo | Free | - | - |
The default web analytics. Powerful but complex. Free forever. GA4 is a learning curve but handles everything.
Visit Google Analytics →
Privacy-first analytics in a less-than-1KB script. See your traffic without selling your soul.
Visit Plausible →Simple, private analytics. One dashboard, zero complexity. Know your numbers, respect your users.
Visit Fathom →
Privacy-first analytics that's actually simple. No cookies, no tracking scripts, just the numbers.
Visit Simple Analytics →
Open-source Google Analytics alternative. Self-host it, own your data, no cookie banners needed. GDPR dream tool.
Visit Matomo →Want to explore all 301+ tools we've reviewed?
Browse All Tools →