The problem
Users report bugs in chat. You copy it to a spreadsheet. The spreadsheet gets ignored. Three weeks later, the same user reports the same bug. Sound familiar?
This workflow creates a closed loop: every piece of feedback gets captured, prioritized, built, deployed, and the customer gets notified, automatically.
Capture: Intercom or Crisp
When a user reports an issue or requests a feature, tag the conversation in Intercom/Crisp. Use consistent tags: bug, feature-request, ux-issue. The tagging takes 2 seconds and makes everything downstream work.
Prioritize: Linear
Set up a Linear integration with Intercom (or use Zapier to connect Crisp). Tagged conversations automatically create Linear issues. Triage weekly: move items to "This Cycle" or "Backlog." Linear's cycles keep you shipping, not hoarding tickets.
Use Linear's impact/effort labels to stack rank. High impact + low effort = do it this week.
Build: GitHub
Linear issues link to GitHub branches automatically. Create a branch from the Linear issue, write the fix, push a PR. The PR description auto-links back to the Linear issue, which links back to the customer conversation.
Full traceability: you can see exactly which customer request led to which code change.
Ship: Vercel
Merge the PR → Vercel auto-deploys → Linear issue auto-closes → Go back to Intercom and message the customer: "Fixed! It's live now." The whole loop closes in the same place it started.
💡 Pro tip: Create a "Changelog" tag in Intercom. When you close a feedback-driven fix, tag the conversation. Monthly, filter by this tag to generate your changelog. Users love seeing their feedback turned into features.
Why not just use a spreadsheet?
- Spreadsheets break context. You lose the customer's exact words and the conversation history.
- No automation. Every handoff is manual, which means things slip through the cracks.
- No accountability. There's no status, no assignment, no cycle. Just rows and hope.
Need the full stack?
This workflow is part of our Growing Stack recommendation.
View Growing Stack →