Consider it for
SEO practitioners and agencies doing recurring research, technical audits and rank monitoring across active sites.
Seo · Written evaluation
Semrush
Search research and monitoring covering keywords, competitor visibility, technical audits and plan-specific AI visibility.
Plan at a glance
Plans & sources ↓SEO · USD 139/month · Monthly. 5 monitored websites and 500 tracked keywords; selected SEO scope, not every separate Semrush toolkit. Official source ↗
Limits to check
Allowances and paid extra users can change the cost; external traffic and AI visibility observations are not your first-party conversion data.
Official sources read 9 October 2026. The evaluation below is editorial judgement based on documentation; no hands-on product test was performed.
Research scope & testing evidence
Our evaluation
Semrush is most useful when research leads directly to a prioritized search task: a technical fix, a page brief or a monitored competitor question. Its combined toolset can make agency work more coherent, but a broad subscription is expensive if the team only checks a few keywords occasionally. Project, keyword and user allowances deserve a budget calculation before picking a tier. AI visibility adds another monitoring surface; an observed mention is a signal to investigate, not proof of attributable revenue or a stable ranking. Use your own analytics and Search Console as the performance record and the external dataset as context. A focused trial should end with a short list of fixes and an agreed measurement plan, rather than a large export nobody owns.
Fit and limits
Fit and limits
Check before committing
Allowances and paid extra users can change the cost; external traffic and AI visibility observations are not your first-party conversion data.
What the documentation confirms
What the documentation confirms
- Research keywords and competitors and track search positions.
- Crawl a site for technical audit findings.
- SEO + AI Search tiers include monitored prompt allowances that differ by plan.
- www.semrush.com · Official documentation ↗
- www.semrush.com · Official documentation ↗
- www.semrush.com · Official documentation ↗
Selected official documents read 9 October 2026. Access can depend on plan, region and account.
Price and billing scope
| Plan or charge | Observed price | Billing, allowance and limits |
|---|---|---|
| SEO | USD 139/month | Monthly. 5 monitored websites and 500 tracked keywords; selected SEO scope, not every separate Semrush toolkit. Official source ↗ |
| Starter SEO + AI Search | USD 199/month | Monthly. 5 websites, 500 keywords and 50 daily tracked prompts; additional users start at USD 45/month. Official source ↗ |
| Pro+ SEO + AI Search | USD 299/month | Monthly. 15 websites, 1,500 keywords and 100 daily tracked prompts. Official source ↗ |
These are selected published charges, not a complete account bill. Check eligibility, tax, add-ons and the price shown for your account before paying.
Recorded editorial criteria
Recorded editorial criteria
These are the previously recorded editorial opinions used in the directory. They have no individually recorded assessment date and were not rescored during this documentation refresh. They are not product-test results.
| Functionality | 10/10 |
|---|---|
| Pricing value | 6/10 |
| Ease of use | 7/10 |
| Reliability | 9/10 |
| Founder fit | 6/10 |
Try one complete task
Audit one site, choose three reproducible technical issues, validate them directly on the pages and build a small keyword-monitoring set tied to a real content plan.
Create a trial worksheet →Compare requirements
Edited by Clinton Feyisitan · Evidence policy · Suggest a correction