Consider it for
Applications with multiple identity providers, business tenants or demanding access controls.
Auth · Written evaluation
Auth0
Managed identity platform for application login, user management and security controls.
Plan at a glance
Plans & sources ↓Free · Free · Current public page shows up to 25,000 MAU. Feature and connection limits still apply. Official source ↗
Limits to check
Public B2C prices do not price all B2B SSO needs. Login does not implement your application’s authorization rules.
Official sources read 9 October 2026. The evaluation below is editorial judgement based on documentation; no hands-on product test was performed.
Research scope & testing evidence
Our evaluation
Auth0 makes sense when authentication requirements extend beyond adding a sign-in form, especially when several applications or business customers need different identity connections. Centralized login can reduce the authentication UI that your application maintains, but the application must still enforce authorization correctly after receiving an identity. Define the required identity providers, tenant boundaries, recovery process and audit needs before comparing prices. The public B2C example is a narrow scenario, not a forecast for a business product needing many SSO connections. Evaluate failure paths as carefully as successful login: a removed employee, an expired session and an attempted cross-organization request expose integration mistakes that a polished login screen will not reveal.
Fit and limits
Fit and limits
Check before committing
Public B2C prices do not price all B2B SSO needs. Login does not implement your application’s authorization rules.
What the documentation confirms
What the documentation confirms
- Universal Login hosts authentication and supports social, passwordless and MFA flows.
- Organizations, enterprise connections and roles serve business identity use cases.
- Pricing changes with B2C/B2B use case, active users and required security features.
Selected official documents read 9 October 2026. Access can depend on plan, region and account.
Price and billing scope
| Plan or charge | Observed price | Billing, allowance and limits |
|---|---|---|
| Free | Free | Current public page shows up to 25,000 MAU. Feature and connection limits still apply. Official source ↗ |
| Essentials B2C example | USD 35/month | Public B2C monthly example at up to 500 MAU; B2B/SSO and higher user selections change pricing. Official source ↗ |
| Professional B2C example | USD 240/month | Public B2C monthly example at up to 500 MAU; not a quote for higher MAU or B2B requirements. Official source ↗ |
| Enterprise / other configurations | Custom quote | User, SSO, security and deployment needs determine quote. Official source ↗ |
These are selected published charges, not a complete account bill. Check eligibility, tax, add-ons and the price shown for your account before paying.
Recorded editorial criteria
Recorded editorial criteria
These are the previously recorded editorial opinions used in the directory. They have no individually recorded assessment date and were not rescored during this documentation refresh. They are not product-test results.
| Functionality | 10/10 |
|---|---|
| Pricing value | 5/10 |
| Ease of use | 7/10 |
| Reliability | 9/10 |
| Founder fit | 4/10 |
Try one complete task
In a development tenant, integrate hosted login, password recovery and two organizations. Test an expired session, a removed member and cross-organization access, then price the actual connection and MAU requirements.
Create a trial worksheet →Compare requirements
Edited by Clinton Feyisitan · Evidence policy · Suggest a correction