Business & Marketing Student Path
Analytics, presentations, strategy tools. Look like a senior analyst from day one.
Your Path
Canva
FreeBeautiful slides without touching PowerPoint. Templates for everything, pitch decks, reports, social graphics. Pro is free for students.
ChatGPT
Free tierDraft emails, brainstorm strategies, summarize case studies. Your always-available thinking partner for business school work.
Google Sheets + Notion
FreeSheets for data analysis and financial models. Notion for project management, meeting notes, and team wikis. The business student's command center.
Beehiiv
Free tierStart a newsletter for a class project. Real marketing experience that looks incredible on a resume. Grows with you after graduation.
PostHog or Google Analytics
FreeLearn to read data. Understand funnels, retention, conversion. This skill alone gets you hired, every company needs someone who can interpret numbers.
Framer
Free tierBuild a personal site showcasing your projects and case studies. No code needed. Having a portfolio URL separates you from 95% of applicants.
Complete Stack Summary
Canva
Presentations. Free
ChatGPT
AI assistant. Free tier
Google Sheets
Data & analysis. Free
Notion
Project management. Free
Beehiiv
Newsletter. Free tier
PostHog
Analytics. Free
Google Analytics
Web analytics. Free
Framer
Portfolio site. Free tier
Pro Tips
Learn Google Sheets deeply
It's still the most-used tool in business. VLOOKUP, pivot tables, basic charts. Every internship will expect you to know this. It's your secret weapon.
Start a real project
A newsletter, social media account, or side hustle. Portfolio proof beats theory every time. "I grew a newsletter to 500 subscribers" is an interview winner.
Canva Pro is free for students
Apply with your .edu email and unlock premium templates, brand kits, and background remover. Your presentations will look like they came from a design agency.
Use ChatGPT as a thinking partner
Don't just copy-paste. Use it to stress-test your ideas, find holes in your strategy, and draft outlines that you then make your own.
Not sure this path is right?
Take our 2-minute quiz and get a personalized tool stack for your exact situation.
Take the student quiz →